Module
Checkout v2 — Business Case
Executive-ready justification with ROI, KPIs, risks, and investment summary.
Executive Summary
Checkout v2 modernizes the mobile payment funnel with Apple Pay, saved cards, and one-tap repurchase. A $1.2M, two-quarter investment is projected to deliver $6.8M in annualized revenue lift through a 15% mobile conversion improvement, with payback in under 5 months and a 3-year NPV of $14.2M.
Investment
$1.2M
2 quarters
Annual Lift
$6.8M
+15% conv.
Payback
4.8 mo
From GA
3yr NPV
$14.2M
10% discount
Projected Revenue Lift
Q1Q2Q3Q4Q5Q6
Risk Assessment
Apple Pay rollout depends on App Store review
Medium
Saved card migration must preserve PCI scope
High
Adoption risk for one-tap UX
Low
Recommended KPIs
Mobile conversion
+15%
Checkout latency
-40%
Payment error rate
< 1.2%
Repeat purchase 30d
+8%